As the new year begins, it is nice to look back at 2010′s social media trends to predict the future. This year Hubspot created an infographic showing how companies are using social media. The most shocking fact for me on this infographic was that Pepsi, for the first time in 23 years, will not buy ads for the Superbowl telecast. Instead, Pepsi has invested that money into social media marketing! What is the most and least surprising to you??