What a beautiful Memorial Day weekend. I am sure the nearby vineyards were quite busy this weekend. Earlier I logged on twitter and looked at a few local vineyards twitter accounts to find out if anything exciting was happening today and was again reminded how important social media is in promoting your company. The fact that I went to Twitter first to find out what was going on shows a key shift in how companies are communicating and need to communicate with their audience.
Keswick Vineyards, located right outside of Charlottesville, has a strong social media presence with a twitter account updated by Kat Schornberg. The bio of the @keswickvineyard profile says, “Keswick Vineyards is a family owned & operated vineyard & winery east of Charlottesville, VA. I am one of the owners daughters & the wife of the winemaker.” Having one family member with a strong connection to the company or organization maintain the account is a great way to uphold their reputation as a family owned business and add a personal touch. Keswick Vineyards also has a Facebook profile and a blog. The blog is run by the winemaker Stephen and has a lot of interesting insights into the process of winemaking. The Facebook profile has 2,654 friends and the Twitter profile has 1,056 followers. The three tools are key ways to connect with their audience.
Veritas Winery has both a twitter and Facebook account. I went there a few weekends ago and was blown away with how beautiful and elegant the tasting room, lawn and vineyard were. I really enjoy the videos they post on their website about wine tasting too.
On that same day I made a stop at King Family Vineyards. The vineyard was beautiful and the wine tasting staffer was very helpful in making recommendations of places to visit during our day adventure. King Family has both a twitter and Facebook account, although they do not have a link to their twitter account on their website. More people are friends with them on Facebook than on twitter because of this, however that seems to be a trend of all the vineyards. King Family promotes their polo matches, music events and weddings via social media.
I only mentioned three vineyards social media presences in this post, but there are so many ways to engage with vineyards in Charlottesville online. Here is my twitter list of all things (and people) Charlottesville. Let me know what you think and if you have any suggestions of twitter profiles to add.
I hope you enjoyed your Memorial Day weekend!
** Today we honor those who have served to protect the freedoms of the United States and to the family members who have suffered loss. Words cannot describe the gratitude we feel. **
