Sarah Lokitis' Blog

investigating social media

Resources

Here is a list of all the links I have used in my blog:

Maltoni, Valeria. “How to Build a Social Media Strategy.” Conversation Agent 06/22/07

Bernoff, Josh. “People Don’t Trust Company Blogs.” 12/09/08

Rubbermaid

Rubbermaid Blog

Cass, John. “Rubbermaid- A Corporate Blog that Organizes the World.” PR Communications. 12/04/08

Sony

Clancy, Rick. “Sony No Baloney.” Sony Blog. 07/16/07

Schmelzer, Randi. “Sony Launches Consumer Blog.” PRWeek. 07/19/07

Nielsen Online

Forrester Research

Clancy, Rick. “40 Stores in 40 Days.” My Ragan TV.

HP

HP Blogging Code of Conduct

HP Business Blogs

HP Personal Interest Blogs

Gow, Leticia. “Tales from the Red Carpet Gets HP Blogging.” Strategic Communication Management. 08/01/07

Sanichar, Ashley. HP Personal Blog.

Ragan, Mark. “Braving the Blogosphere.”

Marriott

Marriot, Bill. CEO Blog.

Marriott, Bill. “How Do I Blog?” CEO Blog.  07/24/08

Martin, Tony. “They Blog, therefore they are… Better CEO’s.”  The Globe and Mail. 03/15/08

Marriott Chef Brad Nelson Blog

Craigslist

About Craigslist

Craigslist Blog

Craigslist CEO: Jim Buckmaster

Buckmaster, Jim. “Craigslist Collaboration with Attorney General and NCMEC.” CEO Blog. 03/09/09

Buckmaster, Jim. “Obama Seeks Commerce Secretary, Skiis.” CEO Blog. 02/13/09

Buckmaster, Jim. “Hell on Wheels” CEO Blog. 12/11/08

Taylor, Catherine. “Interactive Feature- Corporate Speak.” ADWEEK. 03/19/07

Newmark, Craig. About Founder of Craigslist’s Blog.

Newmark, Craig. “Learning from Obama’s Online Success.” CNewmark. 02/26/09

Newmark, Craig. “‘I am Public Service’ recommended ebook.” CNewmark. 03/10/09

Gordon, Rose. “”Craig’ Opens up on the ‘Net.” PRWeek. 09/24/08

Twitter

“Using Twitter to Become Part of the Conversation” Cision-Twitter-Conversation. 03/28/09

Zappos

Hsieh, Tony. Zappos CEO Twitter. 03/28/09

Hsieh, Tony. Zappos CEO. “How Twitter Can Make you a Better (and Happier) Person.” Zappos CEO and COO Blog. 01/25/09. 03/28/09.

Zappos Blogs. 03/28/09

Kirkpatrick, Marshall. “Zappos Shows How Social Media is Done.” Read, Write, Web. 04/30/08. 03/28/09.

Zappos Public Mentions 03/28/09

Zappos Employee Tweets 03/28/09

Zappos Employee Twitpics 03/28/09

Zappos Employees who Twitter 03/28/09

Southwest 03/28/09

Nuts About Southwest: blog, video blog, flikr, news, poll, media center 03/28/09

Southwest Airlines Twitter 03/28/09

“Southwest Airlines is taking advantage of social media. Are you?” Ragan Communications YouTube Video. 02/06/09. 03/28/09

Bernoff, Josh and Charlene Li. “Harnessing the Power of the Oh-So-Social Web.” MIT Sloan Management Review. Spring 2008. Vol. 49. No. 3. 03/28/09.

Perez, Sarah. “How to Get Customer Service via Twitter.” Read, Write, Web. 04/10/08. 03/28/09.

Sun Microsystems, Inc.

Java

“Most Unlikely Turnaround: Janathan Schwartz, Sun Microsystems” BusinessWeek 04/01/09

OpenSolaris

Schwartz, Jonathan. Jonathan’’s Blog: CEO Sun Microsystems 04/01/09

Fortune 500 Business Blogging Wiki 04/01/09

Schwartz, Jonathan. “JavaFX Hits 100,000,000 Milestone!” Jonathan’s Blog. 02/13/09. 04/01/09.

Schwartz, Jonathan. “Sun’s Cloud (4 of 4)” Jonathan’s Blog. 03/18/09. 04/01/09.

Schwartz, Jonathan. “You Have to Stop to Change Direction.” Jonathan’s Blog. 11/10/08. 04/01/09.

Konrad, Rachel. “Sun CEO Among the Few Chiefs Who Blog.” The Washington Post. 09/16/06. 04/01/09.

Jones, Del. “Sun CEO sees competitive advantage in blogging.” USA Today. 06/26/06. 04/01/09.

Sun Guidelines on Public Discourse May 2008. 04/01/09

“Sun CEO speaks out on corporate blogging.” CNET. 04/25/08. 04/01/09.

Dell Community Home. 04/05/09.

Dell Blog Network. 04/05/09.

Dell on Twitter. 04/05/09.

Dell Forums. 04/05/09.

Vorvoreanu, Mihaela. “Dell ConversatiEnter away messageEnter away message text here.on.” New Communications Review. 04/23/08. 04/05/09.

Direct2Dell. Dell Blog. 04/05/09.

“Vida Killian on Blogging.” Ragan Communications. 12/18/08. 04/05/09.

Jarvis, Jeff. “Dell Archives.” Buzz Machine. 07/11/05. 04/05/09.

Dell Ideastorm. 04/05/09.

“Vida Killia: Idea and Employee storm at Dell.” MyRaganTv. Ragan Communications. 04/05/09.

Crawford, Colin. “‘Behind the Firewall’ (Internal Communications)- Case Studies.” New Communications Review. 11/14/08. 04/05/09.

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