Tag Archives: Facebook

Facebook Timeline Design

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Facebook has officially released the Timeline interface to users worldwide and allegedly is releasing an official statement regarding Timeline for Pages at the very end of the month. While marketers don’t yet have access to the new design, there are a few ways to prepare and take advantage of the new profile design.

To give you a little  background – I am a proud James Madison University graduate. I love to talk about JMU and visit any chance I get. I have two stickers for JMU on my car. I’ll drive an hour for dinner at the dining hall. I’m what you call an avid fan of JMU.

When the James Madison University Facebook Page posted a Timeline Photo of the Day, perfectly sized for the Timeline image, I jumped at the chance to upload the photo to my Timeline.

JMU Facebook Timeline ImageMany Facebook users don’t have a Timeline photo yet or aren’t happy with the quality of the images they have on Facebook to upload to their Timeline. Providing brand advocates with images provides free branding. The images JMU posted did not include a logo, but I think those brand fanatics would accept a small logo in the corner.

Posting the Timeline photos for users even inspired JMU alum and students to post their own photo and memory from the school.

Organizations that have huge brand advocates and quality photos would be wonderful fits for this marketing tactic.  If Facebook Timelines for Brands is similar to the profile release, consistent updates and engagement will be crucial as users will notice if it’s been a while since updates were made.

The Patriots or Giants could take advantage of the Timeline feature by providing images for their fans to add as they build excitement for the Superbowl. How many football fans do you know that already change their Facebook photo to their favorite fan before the game?

Have you seen any other innovative ways marketers are using Facebook Timeline? Do you think Timeline for Brands will affect how users interact with Brand Pages and tabs? Let me know what you think in the comments below or by finding me on Twitter @Lokitis.

Social Media Marketing by the Numbers via @Hubspot

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As the new year begins, it is nice to look back at 2010′s social media trends to predict the future. This year Hubspot created an infographic showing how companies are using social media. The most shocking fact for me on this infographic was that Pepsi, for the first time in 23 years, will not buy ads for the Superbowl telecast. Instead, Pepsi has invested that money into social media marketing! What is the most and least surprising to you??

Infographic

Arts and Social Media.

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Dance

Copyright R. Finkelstein

Over Fourth of July weekend, I took a bus to New York City with my friend Nicole. We visited another friend who was participating in the Dance New Amsterdam’s (DNA) New York Summer Dance Intensive that I attended last summer. DNA was closed on the 4th, so we took 3 classes in a row on Friday; 6 hours of dance! While that seemed like a good idea at the time, on Saturday we were in a lot of pain.

Before heading to NY, I researched my classes online and found DNA to have the most extensive social media efforts of any dance studio or company. Not only does DNA have Flickr, Twitter, YouTube, a blog and a Facebook page, DNA has their own social network, DNA World! DNA World allows you to connect and network with friends, dance teachers, choreographers, bloggers and dance administrators. DNA World also has forums for discussion about dance and DNA, as well as pictures and videos. The DNA World blog is used for listing upcoming events, classes, dance news and articles, and special offers.

Other dance companies and studios are slowly making their leap into the world of social media with Facebook applications and blogs. Many dance companies and studios have Facebook pages and groups. Facebook is much easier to update and maintain than a blog. Through Facebook, arts organizations can easily reach their audience and update with YouTube and news. Broadway Dance Center, Joy of Motion and Alvin Ailey American Dance Theatre have Facebook pages.

Dance Place, located in Washington D.C., has a blog, Twitter, as well as a Facebook Page. There are not many comments or followers on the blog (same with DNA’s blog), possibly indicating the dance world has not turned into avid social media fans yet, even though I know the audience is online. I believe those organizations testing blogs are still experimenting with what type of content to include and how often to update. It is exciting to see so many arts organizations take risks to stay current, especially in this tough economic situation.

I am especially interested in dance, but I found this video about how an orchestra has used social media to garner more attention. Listen for the different tools they use and how people are responding to their efforts.

Do you know of any other arts organizations, theaters, museums, dance companies and etc. using social media as part of their marketing campaign?! Let’s talk about how your organization is using social media. How are you making it work and what difficulties have you struggled with?