Google+ Brand Pages launched on November 7 and in the past few weeks I’ve had a lot of time to explore the opportunities and limitations of the Google + Pages. Google+ has a history of rolling out new features over time, but there are some key issues that were immediately apparent and should have been ready for the launch. Let’s get the limitations out of the way – I’m sure Google is working on these issues as I type anyway.
1. Whoever creates the Google+ Page is the sole administrator of the page and content. The login would need to be shared, or only one person is responsible for monitoring the page. Google has said that within the year a multiple admin feature would be released.
2. Because the Page is created through a Personal account, the separation of professional and personal is a bit fuzzy. When using Google+, make sure you know which account is active and who you are posting as.
3. Email notifications are sent when people or pages add you to their circles, instead of when someone comments or shares your Page’s post. As a community manager, it is more important to see when someone shares your comment or references your Page, so you can quickly respond.
1. The competitive advantage for Google+ is that Google created it. There is immediate SEO value to Google+ and +1 as ranking factors. Linking a company’s website and social profiles together on Google+ creates a roadmap for Google and may even lead to improved rankings on brand searches.
2. Companies always have a tough time tracking social media. Google+ is going to have Google Analytics integration as well as Ripples, which is a way to track how your posts and content is shared within Google+.
3. You can become eligible for Google+ Direct Connect after placing a snippet of code on your websites header. Direct Connect allows anyone searching for your business in Google to put a ”+” before your brand name when typed into the Chrome browser and be taken directly to the Google Plus brand page. This has intriguing potential for online reputation management.
For more information about creating and optimizing your Google+ Page for Business, check out my post on the Search Mojo Blog.