Facebook has officially released the Timeline interface to users worldwide and allegedly is releasing an official statement regarding Timeline for Pages at the very end of the month. While marketers don’t yet have access to the new design, there are a few ways to prepare and take advantage of the new profile design.
To give you a little background – I am a proud James Madison University graduate. I love to talk about JMU and visit any chance I get. I have two stickers for JMU on my car. I’ll drive an hour for dinner at the dining hall. I’m what you call an avid fan of JMU.
Many Facebook users don’t have a Timeline photo yet or aren’t happy with the quality of the images they have on Facebook to upload to their Timeline. Providing brand advocates with images provides free branding. The images JMU posted did not include a logo, but I think those brand fanatics would accept a small logo in the corner.
Posting the Timeline photos for users even inspired JMU alum and students to post their own photo and memory from the school.
Organizations that have huge brand advocates and quality photos would be wonderful fits for this marketing tactic. If Facebook Timelines for Brands is similar to the profile release, consistent updates and engagement will be crucial as users will notice if it’s been a while since updates were made.
The Patriots or Giants could take advantage of the Timeline feature by providing images for their fans to add as they build excitement for the Superbowl. How many football fans do you know that already change their Facebook photo to their favorite fan before the game?
Have you seen any other innovative ways marketers are using Facebook Timeline? Do you think Timeline for Brands will affect how users interact with Brand Pages and tabs? Let me know what you think in the comments below or by finding me on Twitter @Lokitis.